The first phase of the experience allows users to take a unique personality test to determine which secret society they belong to and then choose which society to join. After making the ultimate choice the user is automatically registered as a beta candidate for ‘The Secret World’ and will also be eligible to take part in the upcoming second phase of ‘The Secret War’ interactive online experience.
The second phase of the experience will allow users to expand the influence of their secret society through a social media connected, web-based game. Here users can recruit friends and deploy them as agents for their cause, scoring points for themselves and their secret society. Users can also share assets from and information about ‘The Secret World’ to score more points, allowing them to climb through the ranks of their secret society and unlock achievements, exclusive in-game equipment and weaponry, in-game titles, and even the coveted guaranteed beta access reward.
“One of the most interesting features of ‘The Secret World’ is the three profoundly different secret societies that players can join,” says Funcom SVP of Sales & Marketing, Morten Larssen. “Since we first announced the game we have gradually revealed more details about them, and what we have seen is that thousands of gamers in our community have come to identify with them and form a loyal bond to other community members belonging to the same society. With ‘The Secret War’ experience we are excited about the prospect of allowing for even more community interaction and engagement.”
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