World of Warcraft's newest fancy features will go live in Europe on April 21 at 5PM CEST. It will be available for 20 EUR (15 GBP) from the in-game Shop and will be set at a starting price of 35,000 gold in the Auction House.

From that point forward, the price (gold) will automatically fluctuate based on player supply and demand. At the beginning, the number of Token purchases from the Shop will be limited to 10 within a 30-day period.

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