Square Enix still felt confident enough to make the brave decision of launching the game as pay-to-play with the classic monthly subscription model, despite of all the players and Final Fantasy fans who had been heavily let down by the failure of the disappointing first version. Even if the game was undoubtedly extremely hyped and anticipated by a good number of players, could this be considered a smart move? Will the game manage to stay alive as p2p? And how are the players reacting now that the game has been officially launched?
First impressions are always extremely important and this is also true for MMORPGs, as the launch day and the following ones can be very hard. Many successful games are still carrying around the burden of a disastrous launch (Ask Blizzard about Diablo III) and some of them had to pay a lot for that mistake. For FF XIV: ARR, players who preordered a copy received a three day early access pass that enabled them play to the game starting from August 24th.
As expected by many, Square Enix was not ready to handle the thing, and what happened was a complete disaster: login problems, heavy lag, queues, issues with some features and mechanics, etc. The dev team promptly apologized on the official forum and by the 27th, th official launch date, things went a lot better and the majority of players were able to play without any problem. Nevertheless, Square Enix had to close the creation of new characters on certain worlds and introduced "character creation time shifts" for the most crowded worlds. This limitation, which is still in play right now, has been a big let down for a lot of players who wanted to play with their friends on a specific server without being forced to constantly check whether their server is open to new characters creation or not. To handle this situation, Square Enix is opening 6 days of free characters transfer starting on October 15th until October 21st.
The launch date passed, the game is now completely playable without problems. However, during the past years we've seen a lot of super-hyped AAA MMORPGs with a high production value and a big name behind them which have been successfully launched as pay-to-play, only to shortly after surrender to the free-to-play or buy-to-play model. Think about Tera, The Secret World, or even SWTOR, which was seen by many as the "New King". With the wide offer of competitive and extremely good free-to-play games out there right now, launching as p2p is a tough bet, and staying alive in the business is even harder.
So why did Square Enix choose this risky p2p path instead of the easier f2p or b2p one? Well, besides the obvious desire for income, in our opinion there are a couple of more interesting reasons as well. First of all, they pretty much know that they have a top notch classic themepark MMORPG experience to offer that features the most appreciated elements from the mainstream MMORPGs, and that every element is extremely solid; the graphics, just to name something, are probably the best we've ever seen in an MMORPG. Long story short: they are not trying to give you anything new, they are trying to give you the best of your favourite meal. Another reason is without doubt the Final Fantasy factor.
A lot of criticisms about the previous game version concerned the lack of atmosphere and elements which made the offline chapters so great. Square Enix worked hard to fix this big flaw, and now we have to admit that you can actually breath Final Fantasy everywhere. It's the perfect blend of artistic style, environments, characters, stories, popular creatures and - first and foremost - the beautiful music and sounds. Seriously, if you are a Final Fantasy fan like us, you will probably be hit by a nostalgia attack the first time you mount a chocobo and hear the Chocobo Theme playing for the whole ride. And the rest of the tracks - new ones or orininating from the offline games - are just amazing and able to create an atmosphere which is both fresh new and warmly familiar at the same time. That's why we think that a lot of players will stick to the game and play even with the p2p model; this is just something truly unique that can't be found anywhere else, that only a Final Fantasy game can offer.
However, not all that glitters is gold. Having spent some time in the game, a lot of players are starting to complain about the lacking content and quests which seems to start around level 30, forcing you to repeatedly grind the same FATEs and levequests (repeatable quests) over and over in order to level up. This aparently gets even worse when you are leveling a second class, and FATEs, levequests and dungeons are the only way to gain XP. As expected, a lot of users are going to unsub after the free month included in the purchase; sute this drop of active users happens with every new MMORPG after the first month. But what is Square Enix going to do if the hemorrhage won't stop? Well, if you take a look at FFXI, you can see that even if the game doesn't make big numbers and its new little brother is already around, it's still alive and running a p2p business model. This give reason to suppose that Square Enix will stick with the p2p model for FF XIV: ARR as well. However, if things should go so bad to make Square Enix change its mind, we would more likely bet on a B2P model with a light cash-shop - GW2 style - than on a F2P model with an intrusive shop.
We wish FF XIV: ARR all the best, really hoping that with time and Yoshida at the lead, it will manage to redeem the bad reputation of the horrible first version in the eyes of the players. Even after the launch, the developers are working hard to keep up with the high expectations of their fans: The release of a huge content update which will introduce player housing and a first form of PvP is planned for next month. If you are a Final Fantasy fan disappointed by the last single-player games and you have ever dreamed of playing your favourite saga with your friends, you should give FF XIV: ARR a shot, as it manages to perfectly infuse a true old-school FF atmosphere in a real MMORPG.
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