Jagex Games Studio, has announced the name for the upcoming MMO based on the iconic Transformers brand from Hasbro, Inc: Transformers universe, as well as plans to attend Transformers BotCon 2011, the official Transformers fan convention, to unveil their vision for the browser based MMO for the Western World markets.

Visitors to BotCon will be the first to see the graphical style and direction for the game and be able to see firsthand how the Jagex development team is working with Hasbro to create the look and feel of it through live concept art and animation demonstrations at the Jagex booth. The Jagex booth will offer fans a chance to meet and engage with members of the development team, and watch exclusive video footage of how a Transformers character is developed in-game.

Those visiting the booth will also have the unique opportunity to design their own Transformers character from in-game assets and take away a printed copy of their Autobot or Decepticon creation. The ability to design and customise your own Transformers character will be a key feature in the game and fans will be getting a first taste of what they can look forward to from this new MMO.

Mark Gerhard, CEO at Jagex Games Studio, commented: “BotCon is the world’s premier destination for Transformers enthusiasts and, with so many loyal fans gathered together in one place, it’s the natural event to unveil the very first details of Transformers Universe. It will be great to meet the Transformers fans in person and we are especially excited about offering them the chance to design their own Transformers character, which will be a key feature of the game when it launches next year.”

Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro, commented: “The unveiling of some of the first details of Transformers Universe from Jagex at BotCon, where Hasbro celebrates all elements of our hugely popular Transformers brand, is an extremely exciting prospect for both Hasbro and the dedicated fanbase attending. We are delighted to welcome Jagex to the show and are sure that what the fans will able to see, participate in and take away from their experience at the Jagex booth will make them as excited about the upcoming MMO as we at Hasbro are.”

This entry was posted on Friday, June 3rd, 2011 at 12:12 pm and is filed under MMO News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.