As LEGO Universe continues expansion in 2011, players are getting more involved than ever before, and the LEGO Group is developing new ways to engage this thriving intergalactic community. The MMOG (massively-multiplayer online game) has fans stretching their imaginations to show the world their wildest creations, in monthly building challenges and screenshot contests. The community team also offers themed minigames and events (like racing, sharp shooting and survival battles), where players can earn respect for their Minifigures and take home cool LEGO gear.

“The community team is committed to frequent contests and events that challenge fans to submit original LEGO designs in the interactive Creation Lab on LEGOuniverse.com,” said Kevin Goddard, LEGO Universe Community Manager. “We’re also excited about the recent launch of Nexus HQ, the game’s official and safe social network, which has already proven to be a great tool in building the LEGO Universe community.”

CONTESTS & EVENTS

The community team has a star-studded calendar of events lined up for 2011 – rewarding fans with in-game goodies and opportunities to win thousands of dollars in real world LEGO prizes. Each month, themed community challenges tie into the latest in-game content, inviting players to explore the LEGO Universe in more depth. Recent weekend events have drawn an overwhelming response from players, with 3x the normal number of daily logins during community challenge periods.

April will roll out racing challenges galore, asking fans to build the best car, capture speedy screenshots, and compete in community races across the LEGO Universe. This summer is slated for even bigger fan fun, with Faction-focused events in May, and all out Maelstrom mania this June.

This entry was posted on Thursday, March 24th, 2011 at 11:44 pm and is filed under MMO News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.